The reason for moving the event up was that the museum’s branding agency, Image Design Works, was proposing centering the branding campaign on the museum’s guests. Mary Beth realized that the ONE by ONE Community Portrait™ would be a great way to collect those images! I agreed, and was excited by the prospect. To meet the creative concept of the agency, we shot these photos in color. The prints given to the subjects, and the ones that went up on the wall were still black & white, but the branding campaign used the color versions.